Now what makes leading this launch team a challenge is that these people don't typically work together, and won't report directly to you. Do you have the key players that can help achieve the goals? If not, continue recruiting until you've assembled the best team for your product launch. Finally, as you start to put your team together, the last step is to ask team members, who are we missing? Talk through the different goals you're trying to reach. But be honest about the work required, you don't want anyone to join that isn't ready to help. Be ready to share the vision and explain why this is an exciting opportunity. Then set up a one on one with the potential team member to talk about the product launch, and how the person can contribute. It's not a good idea to approach the individual straight away, because it may undermine the manager's authority. To recruit these team members, speak with their manager and ask if this person can join the product team. This cross-functional team will pull members from product management, development, customer support, sales, accounting, legal, marketing, and other areas as needed to support your launch. A product launch team is made up of people from across the company, representing all areas of the organization related to the product launch. Start by bringing the right people together. In this video, I'll explain how to build your product team, and I'll give you guidelines for leading them along the way. Building a successful launch team, requires bringing the right people to the table, creating opportunities for collaboration, and working toward product launch goals.
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